The channel I never meant to make
Here's something most people don't know. The week I stopped drinking, I started a YouTube channel โ less than a week after, in fact. But it was never meant to be about alcohol.
I'd wanted to make a channel about habits for a long time. About self-improvement โ about how a person actually changes, and becomes the best version of themselves โ because that was the thing I most wanted to do in my own life. I'd been a reader all my life. As a teenager my father handed me The Power of Positive Thinking, and then The Magic of Thinking Big by David Schwartz, and some of it was corny as anything โ but it set me on a road I never got off. I loved the idea at the heart of it: that you could take responsibility for yourself. That you could commit to yourself, and actually become someone.
And I never stopped. For years โ back when I was working in the forestry in Ireland โ I'd have something playing in my ears the whole day: Tony Robbins, Wayne Dyer, Napoleon Hill, Jim Rohn, anyone I could get my hands on. I genuinely wanted to get ahead. But here's the hard truth I couldn't see at the time: none of it could ever really land. Call it learned helplessness, call it cognitive dissonance, call it whatever you like โ I wanted to move forward, and every evening I'd quietly slide backwards again with the one habit I refused to look at. I could take in all the knowledge in the world. I just never got the chance to put any of it into practice, because the drink was always there, undoing it. That's the part nobody tells you: you can read every book and listen to every tape ever made, and none of it will save you while the alcohol is still in the way. It has to go first. Then โ and only then โ does everything else you've learned finally get to work.
So when I finally stopped drinking, I thought: right โ now's the time to build that channel. But I didn't know the first thing about any of it. The microphone, the camera, the editing, uploading, reading the analytics. So I made myself a deal. I'd document the stopping-drinking journey first โ to learn the craft and chart my own progress โ and then move on to the bigger habits work. The alcohol was never supposed to be the destination. It was supposed to be the training ground.
And then one video changed everything. I'd made one talking about my son, and how the drink had come between us. A while later, I got a message from a father โ a complete stranger โ who told me it had helped him understand his own relationship with his own son, and the part alcohol had played in it, in a way he'd never seen before. He thanked me from the bottom of his heart. I sat there and nearly broke down. I brought it straight to my wife and said, look at this โ look what this did. It was one of the best feelings I'd ever had.
That was the turn. I realised I was actually helping people โ and the more of myself I put out, the more it happened. There was one fella, an ex-Marine, who sent me a photo of himself on a beach with a backpack on, a Superman logo on the back. He said my content made him feel like Superman โ like he could actually save himself โ and that alcohol had been his kryptonite. That one has never left me. We're still in touch to this day; he's got his own podcast now.
So the channel I built to talk about habits became a channel about alcohol โ because that was where I could help, and helping turned out to be the thing I couldn't walk away from. Thirteen years and thousands of people later, I understand it far better than I could have back then. You're not diseased. There's no broken gene sitting inside you. It's a habit. And once you leave the alcohol behind you, in your past, you can deal with the habit the way you'd deal with any other. It's not easy โ but it is simple. You stop feeding it, and it dies.
You can't will away the desire to drink. But you can replace it with something far better. And when you do โ when you're waking up every morning without a hangover, getting things done through the day, going to bed actually looking forward to tomorrow, day after day after day โ it accumulates. It builds its own momentum: a hunger to become more of the person you're turning into, until one day you notice you've no wish left to escape from your own life at all. That's where I try to get people.